Web Advertising Campaign Reporting

web advertising reportingOne of the biggest benefits of an online marketing and advertising campaign is its extensive measurability – every word, phrase, click and purchase can be tracked and correlated to any number of other data points.

Within the Precis E-business Platform™, the Precis Marketing extension analyzes entire online marketing and advertising initiatives. From organic search engine optimization results and pay per click advertising strategies to return on investment (ROI) calculations by outlet, campaign and partner, our solution allows you to maximize your online marketing dollar.

More specifically, the Precis Marketing extension:

  • Assigns unique tracking codes to all inbound traffic to determine what’s working – and what’s not
  • Segments inbound traffic into categories such as direct access, bookmarked pages, organic search and pay per click advertising to identify conversion rate successes and shortfalls

  • Generates reports on different types of advertising to identify the best performing creative, partners and outlets
  • Breaks down ROI and conversion rates by ad, campaign and source 
     

For a better handle on your online marketing and advertising productivity, contact Precis today.

"As a content rich site, I depend upon search engine rankings to build my business. I tried optimizing the site myself, but found I was spending too much time and getting unsatisfactory results. The Precis team has the know how to build my rankings and I can spend my time on the more enjoyable parts of my business."