Information Architecture

Even the savviest Web user is susceptible to the guidance – obvious and subtle – provided by a well-constructed site.

In the e-business universe, such virtual hand-holding is essential to contributing to a site’s success, thereby heightening the value of a solid information architecture.

Experienced in developing a logical presentation of data and information on client e-business sites, Precis E-business derives its effective information architecture designs from a process that includes:

• Developing a master site map that accounts for how end users will navigate the site
• Incorporating key steps to convert visitors into prospects or sales
• Translating master site map information into a simple screen layout that virtually any user can understand
• Logically defining the taxonomy, or structure, of products, services and categories
• Constructing data models that optimize information presentation, management and interactivity

To boost the sophistication of your site’s information architecture, contact Precis today.

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