Website Usability Consulting and Design

Key to creating the optimal user experience is understanding Website usability.  If you design your website or ecommerce portal for the user, you will see better conversion rates, more repeat visitors and better organic search engine rankings.

Finding the right balance between form and function can be a difficult task. Throw in Web marketing and search engine optimization campaigns and you've got yourself a pretty complex situation to juggle.

Precis E-business understands this delicate balance and can not only help your new Website work at the highest level, but also guide your existing website for improvements.  Think about it - improving your conversion rate from 2% to 3% will increase your top line by 50%. 

Our Website usability services include:

Persona and User Experience Development
Understanding who is using your Website and the task or result they seek to accomplish is key to converting visitors into customers.  Through our discovery process we are able to identify your visitors, their needs, their expectations and formuate the ideal user experience to turn visitors into customers.

Web Content Development Strategy
Many clients make the mistake of writing content for their internal audience and not for new customers.  Website visitors need to be guided to conversion - our Web content development services can get it done.

Information Architecture
Intelligent labelling, navigation and visual queues can turn a Website into an E-business - producing leads and orders instead of empty visits.   Through our continuous research we create and design Websites that meet the needs of your visitors. 

To learn more about our Website usability services, contact us today.

Strategic Services