Email Marketing

When email marketing was hottest trend in business, companies loved to blast out emails with little thought or foresight.

In the wake of anti-spam regulations and anti-email sentiment, however, many of those same companies scaled way back on email marketing efforts.

Precis E-business knows there is a happy medium. When done correctly, email marketing is a valuable component of a complete Web marketing and advertising program. Our approach includes:

• Strategic audience segmentation and delivery of email messages
• Creative designs proven to generate results
• Incorporating Ecommerce tools such as coupons and product offers that build customer loyalty
• Complete back-end analysis that features click-through and response rates, forwards, unsubscribes, conversion rates, in addition to the return on investment
• CAN/SPAM compliant
  

To revisit the benefits of email marketing, drop Precis a line today.

Web Marketing & Advertising